What?

Canadians Create is a conversational video series produced by StartWell in partnership with the Institute of Canadian Agencies and Little Black Book.

With each episode, the audience is introduced to a specific project undertaken by a Canadian agency for a client. 

Candid discussions present creative solutions in a personable way – humanizing and demystifying the work agencies do, and what makes the Canadian approach to this work unique.

On the whole, Canadians Create presents the country’s creative excellence through relatable storytelling that makes case studies far more engaging than 2 minute award show application videos.  We dig deeper to reveal the humour, intelligence and empathy which the country’s creatives bring to their commercial work.

The series will be fun to watch for anyone interested in the Canadian creative landscape – from marketing executives to foreign creatives to students of advertising and everyone in between.

When?

We launch the series online in July/Aug 2025

Who?

CanadiansCreate is a production of StartWell being presented with partnership from the Institute of Canadian Agencies and Little Black Book.